AppInstitute’s integrated app solution ‘AppSmart’ now listed on Zoho Marketplace

appsmart zoho marketplace header

We’re delighted to announce an exciting new partnership with Zoho CRM and an extension listing in the Zoho Marketplace for their recently launched AppSmart product.

AppSmart for Zoho CRM allows businesses to use Zoho CRM’s features to connect instantaneously with customers through secure 1 to 1 chat and push notification messaging, via their own integrated app for iPhone and Android devices.

“Mobile is now the preferred device for consumers to browse the internet, transact and communicate, so it’s vital for businesses to adopt a mobile-first approach when it comes to prioritising the way they serve their customers,” said Ian Naylor, AppInstitute CEO and founder.

“However, many small-to-medium size businesses simply cannot afford the luxury of spending £20K or more on an integrated app solution. AppInstitute’s AppSmart serves to removes the cost and technical barrier with a simple subscription-based service.”

In 2017, Zoho CRM grew to 30 million users worldwide, enabling businesses to streamline and manage their marketing, sales, customer support and inventory management functions in a single system. The flexibility of Zoho CRM means that businesses can integrate with over 100 services via Zoho Marketplace.

“I’m excited to be working with Zoho CRM to offer our mutual customers the ability to integrate with our AppSmart service. Zoho CRM is a widely used product, already offering businesses the flexibility to integrate with some amazing services, so it’s fantastic to be a part of their Marketplace, “ said Naylor.

“The entire world is adopting digital technologies, and, to thrive in this era, you should be present wherever your customers are,” said Mani Vembu, COO of Zoho Corp. “Using the AppInstitute-Zoho CRM integration, businesses can now build and deploy mobile applications and track their customer information with ease.”

More than just an integration service, AppSmart offers businesses over 20 built-in features, including mCommerce (mobile commerce), food ordering, calendar booking and scheduling, custom forms, secure instant messaging, loyalty schemes, mobile coupons and more. AppSmart is a powerful marketing tool for any business that wants to provide customers with frictionless information exchange using nothing more than the smartphone.

“With AppSmart, any business using Zoho CRM can leverage the power of mobile and provide their customers with a simple, fast and secure way of connecting with their services, all with just a few taps on their phone,” said Naylor. “By removing the friction of multiple touch points and convoluted online user journeys, businesses can offer a streamlined, mobile-friendly experience. ”


Nabeena Mali
Marketing Manager
+44 (0)800 160 1602
[email protected]

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